The book contains information about American hip-hop in the 2000s, and has been a best-seller in the pop culture book category since its release. Book release: In June 2015, HiphopLE released a book called "American Hip Hop".So far, we have introduced snapbacks and notebooks, and we are also planning and carrying out project collections in collaboration with other brands. Merchandise: HipHopLE has been selling its own merchandise.We host occasional competitions with various artists. Competitions: Projects for creatives to compete by utilising artists' sources or creating new music.Campaigns: West Coast Month, Mixtape Month, Do The Right Rap, and more.DRAFT: A project to discover new musicians hidden in the shadows.THE:RISE: An artist curation project with promising new musicians in the hip-hop/album scene, currently in its fourth season.In the Features menu, you can find interviews with various artists, Seeing Sounds, a series that introduces producers to their music making process, and UNHYPED, an underground curation series. The magazine section covers not only hip-hop, but also R&B, soul, funk, and other black music, and there are several columns and editorials that provide information about black music. In the case of black music news, it has been praised by users for delivering more news faster than any other web magazine. HiphopLE's main original video content is mainly uploaded to its YouTube channel, where you can meet most Korean black music artists. Through this, content exchange, discussion, and communication are actively taking place. In addition, HiphopLE actively uses social media such as Instagram and Facebook to plan and promote content in real time. HiphopLE is ranked first in terms of visitors and pageviews among webzines/magazines related to black music in Asia, and is producing and distributing the most content. Community - Domestic and international boards, workroom, icon shop, sticker shop, etc.Video - Original video content, including projects.News - News on worldwide urban music artists.Since then, HiphopLE has continued to produce various projects including talent discovery projects, live clips, freestyle video series, competitions, and the KoreanHipHopAwards.Ĭomponents Website menus In 2016, after going through renewal of web & mobile site format, the site commenced many of its projects namely, launching of HiphopLE China, along with other fashion & culture brand production, book publishing, video directions and lectures. Collaborations with other magazines or websites are also notable including contribution of articles to them. The variety of its contents was even furthered by beginning of its own radio broadcast ("The Art of Hip-Hop"), creation of the mobile phone application, video contents ("LE TV") and other off-line activities like HiphopLE Party, various campaigns & workshops, listening sessions, and book talk. In 2013, HiphopLE opened a new section "Lifestyle" to cover additional cultural elements such as fashion, exhibition, art, etc. On top of that, they also continued to recruit more writers to upload various contents. As the time went on, HiphopLE expanded its range of materials from only American and other foreign musics, to both foreign and Korean Hip-hop and R&B music. The site was initially known for its fast hip-hop news and its translated subtitled music videos, attracting many visitors. After recruiting a few editorial writers and translators for the English lyrics, he designed and made the page to open the site in November 2010. Since 2009, Heman had been running his blog called "heQmentary", which provided up-to-date hip-hop & R&B news outside of Korea, and eventually, he came to a point where he wanted a well-organized website. The voice is recorded by Kayla J.Yoo, the editor of HiphopLE. The name "HiphopLE" stands for "Hiphop Limited Edition" and the slogan is "One Step Closer to Hiphop and R&B Music", which plays as an intro on the most of the video that LE presents. It provides worldwide news, subtitled music videos, editorials, interviews, and also hosts various events such as album sales and concerts. Its goal is to improve the understanding and provide easier approach for Korean people to urban music. The magazine mostly focuses on " Urban music" such as hip-hop and R&B. HiphopLE is a Korean online music magazine which was founded in November 2010 by Heman.
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